Story
UVARPU – Mental Health app
Problem:
In this competitive world, people from children to adults are suffering from mental health issues without their knowledge. It is estimated that 1 in 7 people in India is suffering from some sort of mental health issues. According to WHO, approximately 7.5% of Indians are suffering from some sort of disorder and in number 56 million Indians are suffering from anxiety disorders.
Solution:
The mental health companion app that consoles them, educates and empowers them.
What will our app do?
Console:
For instant problems, we offer anonymous interaction and interaction with our listeners.
For long term problems, we connect you with verified psychologists and psychiatrists.
For sharing their problems and experience, we offer various communities for them.
Empower:
We teach psychology, logical thinking, critical thinking and decision making skills.
To make you feel better and more concentrated, we have our meditation classes.
Value Proposition:
>Free users can access premium features occasionally.
Free users can also access premium services based on their rewards from games, anonymous interaction, mood trackers.
>Healthy and Secured anonymous interaction
Speakers and listeners have the option to block abusive people, if the complaint is proved with pictures accounts will be blocked to access anonymous interaction.
>Community
One can access a maximum of two communities Time limit for community chat without a mentor is 45 min a day.
>Social Games
Special social games will be available for the community to improve their communication and mental health.
>Aware, educate and empower
free mental health-related article collections for people’s awareness. Own courses focusing on psychological skills and life hacking skills will help students mentally and also in competitive exams.
Revenue Model: Freemium
Free Services Premium Services
Anonymous interaction Courses
Psychologist info Communities
Games & music with ads Game & music without ads
Intro tutorials Journal
tracker Motivational speaker session
Communities ( 1 month free trial)
Collaborations:
For courses,
we collaborate with verified staff from top universities
In return, they can conduct surveys and experiments with our customers.
For meditation classes,
We collaborate with ISHA like organizations
For therapies,
we connect you with verified psychologists
where we get revenue as a minimum share of the session fee
First 12 months our commission is 5%, later 10%
Product Roadmap
First 6 months: Minimum viable product development ( Uvarpu Website)
6-12 months: Launch in Tamil Nadu & collecting feedback and improving
12-18 months: Working more on other languages
18-24 months: App development
24-36 months: Introduction to the app with teaching psychology
Introduction of meditation, music, mood tracker, journal, articles, guided meditation classes.
Introduction of games and meditation prescription features.
Funding:
Website development and maintenance = 200,000 INR
Operational cost (salaries) = 2,000,000 INR
Infrastructure = 330,000 INR
Marketing = 300,000 INR
TOTAL COST = INR 2.83 million
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