Vision and Value proposition

Vision: We see Core Eats as a technology driven healthy food and services provider to help people to achieve their health goals.

Value Proposition:

1. Our product and services will provide comfort to fitness conscious people of getting the variety of healthy drinks and food options instantly at the Gyms, Sports complexes and Community Parks.
2.  This will help people to be more focussed on their fitness schedule as they will see the result of getting the right nutrition, right after exercise and will motivate a lot others to work out.
3.  People will save big on money and time which they are investing in purchasing and storage of big packs of single flavors.

Competitive Analysis

Competitive Landscape

In India -organised healthy food market is quite new compare to USA, Europe etc. New Manufacturer are coming up in single categories only i.e. Beverages, Energy Bars, Trail mixes, Plant based milk, kid snacks. We are placing Core Eats as an innovative product and service provider for multiple healthy options

Direct/ Indirect Competitors

• Healthy drinks manufacturers- Urban Platter, Sofit, Gatorade, MB and Pintola.
• Health kart-Selling Packed Healthy for multiple brands from retail outlets
• Retail Shops selling, Fruit Juices, Coconut water, Shakes-,

Differentiating Factors

• Our healthy drinks and food will be available freshly on demand basis inside/outside the gym, sports complexes while our competitors are serving drinks powder in large packs at retail shops.
• IoT enabled carts fresh product andto serve online and offline customers.

SWOT Analysis

Strength

New service offering with innovative product range.

Weakness

1) Not a tested business model.

2) Niche Segment

Opportunities

1) First mover advantage

2) Growing Sector

Threat

Supplier MoQ Size

MVP

We conducted a survey in Salman Khan 27(SK27) gym in and outside the community park in Vasant Vihar and Vasant Kun in Delhi. This Gym is operational at 4 locations in Delhi- NCR. They have a membership of 500 people at Vasant Vihar centre. We

conducted survey for 2 hours daily for continuous 2 day in the evening and morning sessions. 

We shared Oats milk sample and collected online and offline feedback of Gym members and trainers. Approached 106 people for survey. 50 people shown interest and collected samples. Out of that 17 people filled online form. 42 people reverted in offline survey.

We shall be offering milk in coffee, Chocolate and Vanilla flavours. Others will be natural fruit based flavours in B2C category.

In B2B category we have tested the Oats milk powder.

Go To Market Strategy

Phase-1: Basis our survey we felt there is great need and market demand for healthy drinks. We have plan to install IoT and location, enabled cart for Juices, protein shakes,

cookies shakes in 100’s of reputed gyms, sports complexes,Yoga centre, community parks and corporates in Delhi NCR within first 2 years. To achieve this we are in the process of developing the cart.

Phase-2 :

1) Within 1st year of operation, we would start selling various premixes, bottle packed drinks, Cookies and energy bar at retail stores too.

2) In B2B, mainly HORECA and corporate, we shall be selling our powdered vegan milk in sachets and bulk packing.

Pricing Model

Objective:

1. Our Pricing strategy will be to create interest and excitement about the product.
2. Increase sales volume

Initial Pricing Criterion:

Basis our customer survey we try to understand the prices customer want to pay for our sample product. For the vegan milk i.e. Oats milk. For retail we shall be coming out with bottle milk and for HORECA we shall be producing Oats milk powder.

Revenue Model

On Demand and Subscription based Model:

◦ For occasional and one time buyers on-demand model will be applicable.

◦ For Online customers we shall be serving via ONDC and Amazon.

◦ For our regular customers we will have an option of Subscription model. Where customer will be paying a month advance and can opt for our gym based or home delivery services. These customers will be offered discount and dietician services too.

Financials

On Demand Model and Subscription based Model:

◦ For occasional and one time buyers on-demand model will be applicable.

◦ For Online customers we shall be serving via ONDC and Amazon.

◦ Through our man driven carts we shall be serving the offline customers and these carts will be serving as hubs for the online delivery of items too.

On our Financial Estimates for first 3 years of operation:

▪ NPA Is Positive,

▪ Gross Margins around 65%

▪ We shall burn for first 6 months of operation.

Funding Required

We would need INR 75 L. Funding requirements for first

Funds will Used for :

1) We shall be installing 100+ IoT enabled cart.

2) Setting up plant for Oats milk processing.

3) Marketing and Business development

4) Raw material contract manufacturing from various vendors

5) Inventory and office set up.